iGen Foundation Ltd

Ben Flavel

Ben is a highly skilled, lateral thinker with over fifteen years experience in business development, brand management and strategy development, complementing an extensive background in the creative arts, technology, startups, publishing and tourism. Ben is currently the CEO of eQueue Pty Ltd, currently operating under the brand CheckinLine, and owner of NeoCogs Pty Ltd.

Ben founded Living Room Floor Productions in 2002, which produced a number of “improv” nights around Melbourne, over 20 short films, comedy festival and fringe festival shows and a major production at Chapel off Chapel.

In 2006, the realisation that as fun as the Living Room Floor’s creative endeavours were, there was very little money to be made, lead Ben to enrol in the Masters of Entrepreneurship and Innovation at Swinburne University. It was also around this time that the seed for what would become CheckinLine was planted.

Lured into the consulting world as an innovation consultant in 2010, Ben adopted a philosophy of “innovation through people”, specialising in the recognition of an organisation’s human assets and harnessing creativity as a vehicle for business growth. It was also around this time that Ben became an accredited business coach, a passion that he still weaves into his life today.

In 2011, his wife 5 months pregnant with their first child and acting upon the epiphany that he was put on this earth to frame ideas that will influence the future, Ben decided that it was time he focussed on a little idea with potential, now known as CheckinLine. CheckinLine was created to replicate the physical act of “camping out” for tickets online, solving the online congestion and frustration caused when popular events go on sale and enabling brands to engage one-on-one with their customers during the process. This patented concept was new to the market and offered an extremely challenging road to market.

After a year piloting the CheckinLine platform with users and a refined focus on Sports and Ticketing as the initial markets, it was determined that the USA offered a much more fertile ground for business expansion.

CheckinLine is now working with five of the major global ticketing companies, a host of professional sports teams and other strategic partners via eQueue Pty Ltd in Melbourne and CheckinLine INC in Palo Alto.

Frank Wyatt