I’m just going to come out and say it — data hygiene is sexy. Maintaining data integrity in your Salesforce instance is critical to your success. However, Salesforce, much like an event, has a lot of moving pieces. In much the same way a miscommunication between your staff and vendors might result in a chaotic event, a data miscommunication between external platforms (like Eventbrite) and your Salesforce instance can get messy.

We know you don’t have time for that, so when we started working on the second version of EventbriteSync (an app that seamlessly integrates Eventbrite data into your Salesforce instance), we focused on making your data import as clean, easy, and accurate as possible. We built EventbriteSync to help you capture your data, manage contacts and leads that come in through events, and optimise your business operations through the app. Improvements in the second release make it simpler for basic imports and more flexible for advanced users.

Here are five new features now available in EventbriteSync 2.0:

1) Import data without disruption

EventbriteSync now easily imports your Eventbrite data, using custom objects that are independent of your existing custom objects and rules. This means you can import data from your events in minutes, without fear of disrupting your existing database or losing your ability to search and report on your Eventbrite data in Salesforce. The simple import saves you time — and you don’t have to be a Salesforce whiz to get the data and reporting you need.

2) Customise to your heart’s content

Do you love getting under the hood to make your Salesforce data work for you? With the “Import and Process” function in EventbriteSync, you can import your raw Eventbrite data and map it with custom pathways to fit your needs. V2 even includes new additional fields for mapping.

3) Easily connect the (data) dots

V2 features a brand new custom object called the “order line item” which clearly shows the relationships between attendees, orders, and events directly in Salesforce. You’ll see a more intuitive snapshot of your data at glance and can take actions based on that data more quickly.

4) Save time with ‘delta sync’

Importing data takes time — the more data you have, the longer you spend twiddling your thumbs waiting for it to load. With the new delta sync feature, you have the option of only syncing new data or data within a custom time frame. Syncing only previously “un-imported” data saves you time and makes it easy to keep your data fresh.

5) Build priority and efficiency

Only in Salesforce would a feature be named “cross object person-type matching”. Despite the bewildering name, this feature will save you time by ensuring your data flows properly the first time you sync. It allows you to build a priority order for matching person-type objects between Eventbrite data and Salesforce data. For example, when you import an attendee’s name into Salesforce, you may want to match that name to an existing person-type object, like “lead” or “contact.” This feature allows you to search and match your person-type objects in a certain order — for example, Salesforce might search for a match in your “contacts” first, and if the match isn’t found, it might search in “leads.” This process reduces sync errors, leading to strong database hygiene.

Being able to track and manage your events along with all your other marketing and sales activities saves you time and money. With the latest version of EventbriteSync, it’s easier and more efficient than ever to connect your data to Salesforce.

Find out more about EventbriteSync on our Spectrum page here.