Creating an Event Website That Will Sell Out Your Event

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Hands up if you’ve been put off attending an event because of a sub-par event website? Pulled your hair out trying to locate the “Buy Tickets” button, or given yourself RSI from scrolling to find out where an event is taking place?

It’s a common tale of woe among event-goers we talk to, and, as event organisers, we suspect you might have encountered such frustrations yourself.

There’s no doubt having a web presence is important. In fact, we believe it to be an integral part of any comprehensive event marketing program. However, it’s important to recognise that event websites shouldn’t just tick a box by offering basic details and a link to your ticketing page. Often, your event website is the first chance you have to make an impression on people and, as such, should play an active role in their decision-making process.

Whether you’re a website rookie, or have designed or built an event website before, there is stacks of info to be extracted from our new guide, Create an Event Website That Will Sell Out Any Event.

Designed for event organisers at any level (or within any budget), this foolproof resource will help have you planning, prioritising and executing a mad-ticket-rush inducing website experience for punters in no time.

Grab your free copy to learn:

  • What separates a “sell out” event website from other event websites
  • The role each website element plays in your attendee’s decision-making process
  • Best practices to help you evaluate and work with web designers, developers or agencies
  • How to continually optimise your event website after it has launched

Simply complete the form to the right to receive a free copy of the guide direct to your inbox.

Preview:

Does your event need a website? Over 40% of the world’s population is online, sifting through a billion or so websites on a monthly basis. Since some of those people are looking for an event to attend, a dedicated event website can certainly improve your chances of selling tickets and registrations. But simply having an event website isn’t enough. If you hope to sell out your event, your website needs to play an active role in your attendee’s decision-making process. Create a bad site and you can jeopardise the hard work you’ve put into crafting the perfect event. But a great website has the potential to sell out any event.

This guide is for event organisers who have the team or the budget, as well as the desire, to create an event website that turns interested visitors into paid attendees. Whether your event has a website or not, you’ll walk away with the knowledge needed to improve your current website — or work with a web professional or agency to create one.

After reading this paper, you’ll know:

  • What separates a “sell out” event website from all other event websites
  • The role each element of your website plays in your attendee’s decision-making process
  • Best practices to help you evaluate and work with web designers and design agencies
  • How to continually optimise your event website after it’s launched

To keep reading, complete the form for a free copy of the guide ‘Create an Event Website That Will Sell Out Any Event’.