Advance your business with a Masterclass in International Export Trade

Tickets are priced at $349 (GST Inc) for members of The Australian Industry Group. Please email big@aigroup.com.au prior to registration if you are unsure of your member promo code.

Explore key areas of international trade to boost your export business growth and sustainability. Ai Group offers a series of Masterclasses, designed to expand your existing knowledge. These courses provide practical tools, resources, and processes for navigating the global marketplace. As international trading conditions evolve, the Export Masterclass equips you with essential knowledge and connections to overcome challenges and enhance your business success.

What You’ll Gain

• Knowledge: Dive into key areas of international trade, from market research, strategy, pricing to activating sales.
• Tools: Access practical resources and processes to navigate complex global markets.
• Connections: Network with experts and fellow business owners to overcome challenges.
• Statement of Attendance: Upon completion of Module 1 and 2, receive recognition for your commitment to growth.

In this dynamic program, we’ve designed two engaging modular online workshops to enhance your export expertise. Here’s what you need to know:

Module 1 (Online)

• Duration: Up to 3 hours

• Online: ZOOM

• Format: Interactive discussions and learning materials

• Note: These sessions won’t be recorded, so your active participation is essential.

Module 2 (Online)

• Duration: Up to 3 hours

• Online: ZOOM

• Format: Interactive discussions and learning materials

• Prerequisite: Completion of Module 1

• Note: These sessions won’t be recorded, so your active participation is essential.

Upon completing both modules, you’ll be well-prepared to develop your Export Strategic Plan. Let’s propel your business forward together.

What you will learn:

The Masterclass is rich in content and case studies to help new and experienced exporters succeed.

In Module 1 (Online) of the workshop, you will learn how to:

• Set your export goals and objectives
• Review your product offering
• Understand your Unique Selling/Value Proposition
• Research market opportunities
• Leverage Australia’s Free Trade Agreements to improve your competitiveness
• Select the right markets
• Review your market entry strategies

In Module 2 (Online) of the workshop, you will learn how to:

• Be export ready & understand your legal requirements

• Understand Incoterms 2020

• Develop your export pricing model

• Identify and qualify potential partners/distributors.

• Tailor your sales pitch

• Promote your exports

• Activate sales

• Access support available

Each workshop provides you with the opportunity to interact and network with other exporters, share experiences, and discuss ways to overcome challenges you may be experiencing.

Who should do this course?

These comprehensive export workshops are recommended for new and established exporters, goods producers or manufacturers, and other small businesses looking to take the next step in their international trade journey.

When is the online workshop?

Note: This online workshop is held over two half-days and you should commit to attending both sessions in order to understand and benefit from the export topics taught entirely. Ticket price covers the registration for both days.

Tickets are priced at $349 (GST Inc) for members of The Australian Industry Group. Please email big@aigroup.com.au prior to registration if you are unsure of your member promo code.

Module 1

Tuesday, 06 May 2025 From 9.30 am - 12.30 pm (AEST)

Module 2

Tuesday, 13 May 2025 From 9.30 am - 12.30 pm (AEST)

About Our Facilitator:

Shirley Ng - The Australian Industry Group National Manager, International Competitiveness

Shirley has extensive experience in helping Australian businesses expand into international markets. Working in a diverse range of business types and industries at both strategic and operational levels, Shirley has developed, managed, and administered a range of strategic export marketing programs aimed at assisting businesses to achieve growth and export sustainability including cross-border initiatives such as eCommerce, online platforms and marketplaces.

Throughout her career, Shirley has worked with many Australian businesses to develop and implement a range of export marketing & sales strategies designed to achieve global growth including how to use and leverage Free Trade Agreements (FTAs) to grow business and achieve exports sustainability. Key market experience in North & South East Asia, USA, UK, and Europe.

Driven by Ai Group’s over 150 years of experience in understanding what makes Australian businesses successful, the Business and Improvement Growth (BIG) Hub is designed to provide businesses with a range of practical business assistance, resources and an extensive network of business consultants to help identify and solve short-term problems.

For more information, please visit: Ai Group BIG Hub