Running a small business in a local area brings its own unique challenges — limited reach, lots of competition, and the constant juggle of time and resources.
In this practical, hands-on workshop, you’ll learn how to attract more clients and boost your sales using smart, affordable marketing strategies designed specifically for small and local businesses.
Whether you're just starting out or looking to refresh your marketing approach, this workshop will give you the tools, clarity, and confidence to market your business more effectively.
What You’ll Learn:
✅ How to identify and understand your ideal local customer
✅ Craft messaging that connects and converts
✅ Optimise your Google Business profile for better local visibility
✅ Use Facebook & Instagram ads to target your exact audience (without blowing the budget)
✅ Build simple referral systems to grow through word-of-mouth
✅ Create community-based marketing that builds loyalty and awareness
Who It's For:
Local business owners, service-based entrepreneurs, and sole traders who want to attract more customers in a small market or regional area.
No prior marketing experience is necessary — just bring your business ideas and a willingness to learn!
When & Where:
📅 13 May 2025
🕘 10.30am – 2.00pm
📍 Devonport Library, Melrose Room, Paranaple Centre
🧆 Light lunch included
What to Bring:
- A laptop (or tablet)
- Access to your business’s Google or Facebook page (if you have one)
- Your curiosity and ideas!
