Demonstrating social impact through research has become a key metric for business schools, with a priority on aligning initiatives with their key stakeholders. AACSB accreditation now requires the demonstration of societal impact through key business school activities, including research projects (AACSB, 2024). As a result, more business researchers are turning their focus towards achieving social impact through research. However, there is limited guidance on how to do social impact research effectively and efficiently, and how to plan for and collect evidence methodologically.
This session will discuss a practical framework that business researchers can use to develop social impact research projects, offering suggestions for how social impact measures can be effectively designed and collected.
About our Speaker
Nadia Zainuddin, President Australian Association of Social Marketing
Dr Nadia Zainuddin is a behaviour and social change researcher. She is the President of the Australian Association of Social Marketing (AASM), and Founding Associate Editor of the Journal of Social Impact in Business Research (JSIiBR).
Her research aims to understand the lived experiences of people, particularly those more likely to experience marginalisation and vulnerability, to inform programmes, interventions, and policy to improve well-being. These have included people with disabilities, and culturally and racially marginalised (CARM) groups. Conceptually, she is a specialist in value theory, and is a mixed methodologist, trained in both qualitative and quantitative research techniques.
Her work has received funding from a range of sources both nationally and internationally, including the Australian Research Council, Australian Marketing Institute, Transport for NSW, Australian Red Cross Blood Service, and the Scottish Universities Insight Institute. Nadia also sits on the Editorial Advisory Board of the Journal of Services Marketing and on the review panel of the Princess Alexandra Hospital Research Support Scheme, and is an ARC Detailed Assessor for Marketing.
