Online marketplaces and rapid manufacturing have fundamentally changed the consumer landscape. For creators, frankly, it has never been easier to be ripped-off. Intellectual property (IP) protection can give transformative design a competitive edge.
In this interactive workshop for design innovators, brand protection experts from Griffith Hack will guide participants through:
• available modes of IP protection
• key strategic considerations, both in the development stage and as their creative enterprise grows
• how to “dupe-proof” their business
This isn’t a boring IP101 – this is about practical tools and strategies for the real world of taking your ideas to market.
“The personality of a product is an amalgam of many things – its name, its packaging, its price, the style of its advertising, and, above all, the nature of the product itself.” – David Ogilvy.
The same goes for the intellectual property forming your brand identity. Your brand is a multifaceted IP masterpiece, and we want you to be able to make the most of it.
