IAB Sports in Digital Media Seminar
Date and time
Location
Telstra
400 George Street Sydney, NSW 2000 AustraliaRefund Policy
Description
Join us on May 16 for our very first IAB Sports Summit. Key focus for the day will be to showcase the shift in audience patterns and the changing nature of sports media consumption; how marketers make the most of changing sports content consumption and what does success ultimately look like for the networks?
AGENDA
08:30AM Registrations
9:00AM Welcome and introduction
09:10AM Shane Mattiske, MD AUS/NZ, Nielsen Sport
09:30AM Telstra Sport, yet to be announced
09:45AM Sam Brennan, Director of Sales - Sport, Nine Entertainment Co.
10:00AM Clive Dickens, Chief Digital Officer, Seven West Media
10:15AM Panel Discussion w/ Q&A
10:50AM Close
Organized by
IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.
In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist marketers and agencies involved in digital advertising by:
-Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.-Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.
Beyond the IAB’s continued focus on content and ad measurement, we focus on four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.
To find out how you can benefit from membership and become involved in shaping the policy and growth of this industry, please follow the link below or email iabaustralia@iabaustralia.com.au.