Kitsinooki, meaning "You See Me" in Blackfoot, is a powerful documentary crafted by Indigenous creators that shines a light on Southern Alberta's vibrant hip hop scene through the lens of filmmaker Jerry Morrison. Filmed on Treaty 6 territory, specifically in the areas of Lethbridge and Brocket, this film dives deep into Morrison’s experiences growing up in the local area, capturing stories of resilience, transformation, and artistic expression.
Through the voices of local hip hop artists, Kitsinooki reveals the strength of those who’ve faced challenges like racism, addiction, poverty, and trauma. These artists have risen above these struggles, using hip hop as a means to break cycles and channel their pain into powerful music. By mentoring future generations, they aim to create change and inspire others to heal through creative expression. This documentary, supported by TELUS Storyhive and the Indigenous Screen Office, celebrates the spirit of community, culture, and the enduring influence of art.