Leveraging Digital Talent to Drive Brand Impact

Free Folk Agency and Ivy Talent Co are joining forces to bring you a new industry and networking event, exploring the influencer marketing industry. We want to create a space for the growing talent industry to come together to learn and network.

From leveraging digital talent to drive brand impact, to how to better utilise influencers and content creators throughout your holistic marcomms strategy, to meeting and networking with Australia's top digital and social talent, we're going to cover it all.

Whether you're working in PR, social media, talent management, content creation or media buying, looking to move into the talent and influencer marketing space, are a content creator or influencer yourself, or craving an influencer marketing industry event to connect, learn and upskill, we've got you covered.

Join us on Thursday, October 3rd for a delicious grazing table, a drink or two and a panel discussion on digital talent, influencer marketing and how to leverage talent and content creators in your holistic marketing strategy, leading into your summer and festive campaigns.

We'll be joined by an incredible panel of industry experts who will share their invaluable insight, experiences and learnings, as well as answer your burning questions about working with talent and leveraging them to create an integrated and strategic brand impact.

The panel discussion will cover how to:

• The impact of digital talent on brands in 2024
• Facilitating successful talent partnerships
• Driving better outcomes when working with talent, influencers, content creators and key opinion leaders.
• How to utilise talent in an integrated strategy, from digital marketing and social media to real-life events and activations, via the media and above-the-line advertising.
• Track, measure and reporting on your influencer activity.
• PLUS, we'll cover long-term ambassador roles VS one-off collaborations, briefing influencers, managing meaningful partnerships and influencer marketing success stories.

Hosted by Dannii Rodgers from @danniirodgers, our panellists on the evening include:

• Roísín Tarrant - eCommerce and digital marketing expert and one-half @geebungalow
• Montana Hughes - ex-Masterchef contestant, Private chef and digital creator at @monmackfood
• Grace Newman - Influencer marketing specialist and Free Folk Agency + Ivy Talent Co Co-Founder and Managing Director

Roísín Tarrant

Since launching her DIY account @geebungalow in 2018, Roísín, alongside her husband Zac, have renovated two beautiful homes and shared their experiences and DIY projects with their growing and engaged community across Instagram and TikTok. Now onto their third project, their new family home, and with three kids in tow, you can find them sharing all things home, DIYs, motherhood, family life, beauty, fashion and the line in between. In her corporate life, Roísín is an eCom expert with a career spanning over 10+ years in digital media, marketing, advertising and e-commerce.

Montana Hughes

Former Masterchef contestant and social media sensation Montana is a lover of the outdoors and sunny Queensland lifestyle. Montana’s life revolves around cooking and sharing recipes with family and friends, so it is no surprise that she landed herself a spot in the top 24 of Masterchef 2022. Fast-forward to today and Montana is a private chef, entrepreneur (Montana's Table) and recipe developer. Her social media audience spans over half a million across Instagram and TikTok where she shares her fun approach to cooking and recipe creation. You can follow her at @monmackfood.

Grace Newman

Grace is a social and talent thought-leader, specialising in strategic partnerships and talent relations within Australia’s dynamic brand landscape. With over twelve years of experience in marketing, communications and talent relations, Grace is passionate about bridging the gap between talent and brands to drive impact. Her big picture thinking, unique commercial experience, and her deep industry connections are a winning combination. Grace is the Co-Founder and Managing Director of independent communications agency Free Folk Agency and talent management agency Ivy Talent Co.

About Free Folk Agency + Ivy Talent Co:

Free Folk Agency

People-powered marketing and PR is at the core of Free Folk Agency. We're an independent communications agency specialising in influencer marketing, traditional PR and media relations, events and activations and social media marketing. We bring data, creativity and strategy together with integrity at every step. In our world, the best marketing results are achieved through true human connection and understanding.

Ivy Talent Co

Ivy Talent Co manages Australia's top digital talent, with a roster of creators including media personalities, industry experts, athletes, podcasters, authors and beyond.

Ivy Talent Co's mission is to actively elevate diverse voices that change the world for the better via an industry-leading team that demands attention for their creative and relevant talent, epic output, strong partnerships and stronger relationships. Ivy Talent Co is the home of trending talent that bring your campaigns to life.