MADC Presents Robbie Brammall — The Asymmetric Upside of Risk (or 'How I used a billionaire's investment philosophy against him so I could go into dildo design').
The first MADC Presents of 2021, hosted at The Local Taphouse on Wednesday June 9th will premiere with keynote speaker Robbie Brammall – Mona’s Director of Marketing & Comms.
Robbie will start MADC’s season of talks with some unexpected lessons he's learnt about business and marketing since he switched from advertising, to go to way over the other side – helping to shape David Walsh’s artful sex and death museum. Prepare for a bunch of Tassie propaganda and some off-the-wall, but highly applicable real-world wisdom.
This MADC Presents series will address his unique take on tackling risk averse clients, provide you with some tools to tackle difficult conversations, as well as some exposure to the creative possibilities outside the ad industry.
Sarah McGregor, Executive Creative Director, Communicado & Director of MADC Presents said “We’re excited to kick off this year’s MADC Presents with an insight into all things Mona. Robbie brings a unique viewpoint, both from working in advertising for many years, and now in the wild and wicked world of the Tassie art scene. We feel one of the things which makes Melbourne unique is the wide view that inspires our creativity, and we’re keen to nurture that this year through this series of talks.”
Robbie is Director of Marketing & Communications at Mona, responsible for making money and mischief for over forty creatively driven brands – from the museum and its festivals, to a brewery (Moo Brew), two wineries (Moorilla, Domaine A), and even a New Orleans-based record label. He also gets to shape Mona’s expansion plans, including the creation of the world’s weirdest caravan park (HOBO) as well as a network of tunnels that mostly go nowhere.
Prior to joining Mona, Robbie worked in advertising and spent 17 years faking his way (his words) around the world as a copywriter and creative director for the likes of Saatchi & Saatchi, Clems, Y&R and DDB.
