Marketing 101: build your small business marketing strategy

This 90-minute workshop is for individuals who have recently started or are thinking about starting a small business. It will guide you in creating a marketing strategy, from identifying your target audience to selecting the right marketing channels. The session will include interactive activities to help you build your plan, plus a 30-minute Q&A for personalised advice. You will be provided with a printed workbook.

Expected outcomes:

• Understand key elements of a marketing strategy
• Identify your target audience and craft messages that resonate
• Choose the best marketing channels for your business
• Create an action plan to implement your strategy
• Leave with a clear roadmap to put your plan into action

Participant information

• Your ticket includes light refreshments
• Priority given to CTTG residents and business owners

Support for local business

The City of Tea Tree Gully is committed to supporting local businesses. Visit our website to find out more: business support

Your presenter - Kelly Hody, Mkt Etc

With over 15 years of marketing experience, Kelly Hody started her own marketing coaching and consulting business in 2017. She focuses on helping small businesses create simple, actionable marketing strategies. Kelly also teaches workshops at WEA Adult Learning and runs Business Hub Mawson Lakes with her husband, Andrew. She holds an MBA in Marketing, a Bachelor's in Business Management, a Diploma in Digital Marketing, and a Certificate IV in Training and Assessment.