Marketing Basics Training

Course Overview

From the onset of the workshop, the focus is on getting to know each other and building relationships within a larger circle of participants who have different interests and share stuff. We are learning what each other wants, how we can help achieve it, and how we want to feel when we move on.

Topics covered in this course

Understanding Marketing

Marketing session . In this session we will explore the world of marketing. Learn strategies for connecting customers to a brand. We will discuss topics including defining the market, understanding selling differences from marketing, and focus on marketing tactics.

Various Marketing Approaches

You’ll learn about the strategies used for marketing here in order to make sales. Are you ready? This will be great fun!

The Marketing Mix

In this lesson, you will learn what are the factors that affect the customers and increase your sales.

Effective Communication Strategies

It’s vital that we always build a relationship with our customers. This session shows why we need relationships with customers: relationships make service and your job valuable; relationships make customers happy.

Customer Communication

In this course the aim is to provide you with skills for providing customer service with an understanding of patrons’needs and respect for patrons’ rights.

Marketing Objectives

In this session, you will learn how to evaluate efforts toward building brand loyalty (its influence on repeat purchase and switching efforts among brands) and take steps to switch brands. This journey will surely bring a positive change in your marketing.

The Marketing Journey

Let’s now go through each stage of the consumer engagement process, from awareness through to action, to find out how to ignite interest and drive action at every stage.

Avoiding Marketing Pitfalls

In this session we will look at the types of things that can cause us to make marketing mistakes. You will also learn how to spot problems with your decisions before they become an issue – and what you can do to avoid them! Stand by for a host of tips, tools and techniques to support your decision making about campaigns!

Conclusion of the Workshop

At the end of this course participants will be encouraged to attend a one-to-one Q&A with our experts and set their next milestones in an action plan based on their needs.