Mastering Behaviour Change Communication for Workplace Change

From Awareness to Action: Mastering Behaviour Change Communication for Workplace Change

Change doesn’t happen just because you announce it—it happens when people understand, engage, and act. This masterclass equips you with the strategies, psychology, and storytelling techniques to move your workforce from passive awareness to full adoption of new ways of working.

You'll learn how behaviour change communication differs from internal corporate comms and get hands-on with a storyboard activity, mapping out key messages from initial awareness to full implementation. Bring a real change initiative and leave with a practical, ready-to-use communication plan.

If you’re tired of messages getting lost in the noise or resistance stalling change, this session will give you the tools to cut through, connect, and drive real action.

What You’ll Get in This Masterclass:

🔹 A Clear Framework – Learn the key differences between behaviour change communication and corporate comms, and how to apply them.

🔹 Hands-On Storyboarding – Map out a real change message from awareness to full adoption using a proven step-by-step approach.

🔹 Actionable Strategies – Walk away with practical techniques and a tailored communication plan to drive engagement and lasting change.