The fifth annual Off Season campaign will continue to position Tasmania as a must-visit winter destination, focused on driving visitation during the traditionally quieter travel period between May and August.
During the 2025 campaign, offers and events will play a major role in improving operator visibility and direct bookings, with plans underway to build a highly integrated campaign.
Tourism Tasmania will align marketing activity to ensure Off Season offers are presented to potential travellers at a time of year when they are considering their next winter holiday.
You are invited to attend the Off Season workshop in St Helens where you will learn:
- The Off Season campaign and why we are doing it
- How the campaign will look
- Our invitation to consumers to be a winter person
- What we have learnt and will do differently this year
- How you can get involved with an Off Season offer
- Brainstorming ideas for your offer in small groups
- How to leverage your participation on your website and on social media
This will be an interactive and fast-moving workshop, designed to help you understand the effort behind the campaign and come up with a great winterised offer that will get you in consideration for marketing inclusion for Off Season 2025.
The digital session in this workshop will be delivered in collaboration with State Growth’s Digital Ready program.
