The masterclass focuses on enhancing written communication skills within the public sector, covering the principles of persuasive writing, including ethos, pathos, and logos. It involves practical exercises for crafting persuasive internal documents and briefing notes, and emphasizes audience analysis and segmentation to tailor communication for diverse stakeholders.
The session also addresses structuring persuasive arguments using frameworks like Crucial Conversations®, Herrmann Brain Dominance®, and Conversational Intelligence®. It highlights the importance of data-driven persuasion, providing techniques for leveraging data and addressing resistance.
Additionally, the masterclass covers crafting compelling calls to action through case studies and group discussions. Participants will gain skills to achieve tangible results in policy recommendations, government campaigns, and stakeholder engagement.
