How do you decide as a small business owner or operator what is worth doing and what is not worth doing online? What is most important – your website, your social media, your online listings or your reviews? What builds your digital asset and builds over time without spending money on ads? What do you need to keep or close? How do you measure what is actually working for you? What trends do you need to be aware of right now? What is going to work for you in 2025?
Sue Ellson is an Independent LinkedIn Specialist, author, educator, career development practitioner, digital mentor, consultant, founder, gigster, trainer, speaker, professional learner and poet.
Sue provides teaching, training, speaking and consulting services to businesses.
She is the author of five books on the topics of LinkedIn, Careers, Business, Hyper Local Marketing and Gigsters.
Since completing her Bachelor of Business in Administrative Management in 2000, she has been attending between one and four events every week to keep herself up to date.
Her first website went online in 2001 and she has been on all of the major social media platforms for many years and has a significant online and generative AI presence that generates business without using advertising.
