Everyone is talking up the benefits of AI - particularly in generating marketing content – but the potential legal risks to business are still being uncovered.
In this seminar, we’ll review the impact generative artificial intelligence is having in marketing and advertising.
In particular, we’ll discuss the connections between the increased use of AI and potential repercussions for laws related to trade mark infringement.
We’ll also specifically address comparative advertising – where you “call out” a competitor to demonstrate the benefits of your product – and the inherent risks in this approach for your business given recent developments in Australian case law.
This session is essential for business owners, marketers, web developers, brand creatives and others involved in marketing and business development who would benefit from a better understanding of the benefits and dangers in this fast developing area.
This seminar will be led by our Intellectual Property Director Ben Gouldson with input throughout from our growing IP team.
