Women in E-Commerce

Welcome to the Women in E-Commerce event!

Date: Friday 28th Feb

Location: Torquay Taphouse - Great Ocean Road Brewing (27 Baines Crescent Torquay, VIC 3228)

Join us for an afternoon filled with educational and empowering discussions to help you take your ecommerce business further. Enjoy a wine upon arrival and stay for networking opportunities afterwards. Gain insights from women who've grown successful E-Commerce businesses. Hear how they've tackled the most common pitfalls, her about their behind the scenes, covering many of the technical aspects and the mindset to succeed. (an outline of what you will learn is below).

Whether you're a seasoned professional or just starting out, this event is perfect for anyone looking to grow their online business and connect with like-minded individuals.

Empower Your Ecommerce Journey with Strategies, Stories, and Success Tips

Tickets are $49 for early birds.
$69 for regular price.

Join us for an inspiring and actionable workshop designed to supercharge your ecommerce journey.
The presenters have a successful ecommerce business that more than sustains their busy lifestyle.

Some of What You'll Learn:

1. Ecom 101

• Discover the best beginner-friendly platforms (Shopify, WooCommerce, and more).
• Learn how to choose the right products to sell online.
• Explore essential tools and apps that streamline your business.

2. Marketing and Growth

• Uncover strategies to drive traffic to your website.
• Decide between organic social media, paid ads, and SEO—what works best for your goals?
• Master email marketing with actionable tips and real-life case studies.
• Explore the power of influencer marketing and analytics to supercharge your store’s performance.

3. Customer Experience

• Navigate customer complaints and refunds like a pro.
• Discover how to deliver exceptional customer service online.
• Understand the pros and cons of offering free shipping—and how to price it effectively.

4. Scaling and Sustainability

• Learn to scale without burnout and recognize when to outsource.
• Gain insights into managing inventory and fulfillment efficiently.
• Explore sustainable ecommerce practices, including eco-friendly packaging.

5. Technical, Web, and Ads

• Understand why branding and web design are critical for conversions.
• Decide whether to use professional photos or DIY.
• Learn how to optimize your website for mobile users.
• Get the lowdown on essential tracking tools (TikTok Pixel, Facebook/Instagram, Google Analytics).
• Understand why some visitors don’t convert and how to fix it.

6. Personal Experience and Networking

• Hear honest stories of the challenges and triumphs in ecommerce.
• Learn strategies for balancing work and personal life.
• Build valuable connections with other women in ecommerce.

Q&A Session

Tap into the expertise of our game-changing guest speakers and get your burning questions answered. Leave inspired and equipped with practical strategies to level up your business!

Meet Our Guest Speakers:

🌟 Kate B – Founder of Retreat Yourself Box
Learn how Kate turned her passion for wellness into one of Australia's most loved subscription boxes. With over 100k followers and 63k on Instagram (@retreatyourself_box), Kate shares her journey of building a brand that sparks joy and self-care.

🌟 Jacqui B – Creator of RudieNudie
Discover how Jacqui turned a simple idea—a washable playmat—into a beloved brand with 80k+ followers. Her journey highlights the power of solving real problems for her audience.

🌟 Alicia Hagen – Digital Marketing Expert, Mint Peach Media
Alicia is the mastermind behind countless successful launches across industries like skincare, ecommerce, medical, and online courses. Learn her no-fluff strategies to craft ads and campaigns that truly convert.

(See more about the presenters below...)

Event Details:

• Welcome Drink: Enjoy a refreshing drink upon arrival as you settle in.
• Format:
• Meet the speakers and hear their inspiring ecommerce stories.
• Dive straight into a Q&A session to uncover the strategies behind their success.
• Networking: Connect with like-minded women after the session.

About your presenters;

Kate - Retreat Yourself

https://retreatyourself.com/

Kate is the visionary founder of Retreat Yourself, a thriving e-commerce brand delivering wellness in a "retreat in a box." With nine years of global travel, volunteering, and work shaping her perspective.
Kate recognised a gap in the health industry’s focus on food and fitness while overlooking the broader aspects of well-being, such as mindset, stress management, and emotional health.

Motivated to make wellness accessible and impactful, Kate left the corporate world to create a subscription box experience that empowers people to pause, recharge, and embrace healthier living. Each box is thoughtfully curated with tools, products, and resources designed to inspire positive lifestyle changes while fostering a supportive community.

Kate's passion for holistic health and entrepreneurship drives Retreat Yourself’s mission to redefine wellness. Her dedication to creating meaningful, scalable impact makes her a leader in leveraging e-commerce to transform lives.

Jacqui Burton Bio - Rudie Nudie Designs 

https://rudienudiedesigns.com/

Jacqui is the founder of Rudie Nudie Designs, an innovative e-commerce brand that began with a waterproof playmat designed to make nappy-free time less messy for parents. Inspired by her own experiences as a mum, Jacqui created a practical, absorbent, and machine-washable solution that has resonated with families worldwide.

Nearly seven years in business, Jacqui has expanded her range to include larger playmats, picnic rugs, and insulated picnic backpacks—all showcasing her love for vibrant colours and functional design. As the driving force behind her e-commerce brand, Jacqui has mastered the art of wearing many hats, from product design to marketing, and has gained invaluable insights into building a successful online business.

Alicia Hagen - Mint Peach Media 

https://mintpeachmedia.com.au/

Alicia is a seasoned marketing professional and e-commerce entrepreneur with over 19 years of experience driving growth and success across industries like Automotive, FMCG, Retail, Tourism, and Manufacturing. Starting her entrepreneurial journey at just 15, she has owned and sold multiple small businesses and holds a Bachelor in Business and Marketing.

As the founder of a successful marketing agency and owner of two thriving ventures—Lifestyle Steel, a product-based business, and HiRok, a service-based enterprise.

Alicia combines hands-on experience with expert insights. She uses her own businesses as testing grounds for cutting-edge strategies, ensuring her advice is grounded in real-world results.

Alicia’s expertise lies in leveraging digital marketing to boost e-commerce success, from building online presence to creating highly targeted sales funnels. With a deep understanding of social media platforms and customer behaviour, she delivers actionable strategies to enhance visibility, increase revenue, and position brands as market leaders in their niche.