The Business Academy

Rina Smith, founder of The Business Academy, is a distinguished marketing and business leader with an impressive two- decade track record of spearheading strategies for major global brands, like Pampers, Nurofen, Dettol, Scholl, Fairy and Ariel to name a few. Driven by her passion for innovation and entrepreneurship, Rina founded Sens Bodycare, a brand renowned for its sustainable customer-centric personal care products that resonate with young consumers to help build confidence through puberty.

Harnessing her extensive expertise, Rina embarked on a new mission - to inspire and guide the next generation of business leaders. As the visionary founder of The Business Academy for teens, she is dedicated to cultivating the entrepreneurial spirit in young minds providing them with key skills and insights needed to navigate the complexities of the business world confidently.

The Business Academy offers unique workshops and courses for 11-15 year olds, that focus on specific skill sets, such as entrepreneurship, innovation, marketing, business strategy, product development and leadership. We incorporate project-based learning approaches, hackathons and simulations to foster creativity, critical thinking, collaboration, communication and problem solving, for a fun, interactive experience for older children in the school holidays.